Sr. Manager/Manager – Acquisition PM: Digital Channels
Key highlights of the role are listed below (purely indicative and not limiting): • Own acquisition strategy: Lead and scale direct customer acquisition journeys on the BOBCARD app, focusing on funnel optimization and early lifecycle monetization. • Manage acquisition roadmap: Define and execute the roadmap for acquisition features (onboarding, KYC, activation), ensuring seamless UX and compliance. • Optimize funnel conversion: Improve conversion across acquisition stages...
- Digital Channels product management
- Customer Acquisition & Growth
- Funnel Conversion Optimization
- Early Lifecycle Monetization
- Digital Channels & User Experience
- Credit Card Acquisition Lifecycle