SBM/BM-Tezspire NP-上海
Deep understanding of customer insights 20% Regular customer visit, frequent sales team interaction Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency Analyses and interprets the research data presented to assist in strategic decision Develop brand plan (BP) , brand execution...