Martech Analyst
The Martech Analyst, Customer Systems is responsible for mapping how guests move through the digital ecosystem and owning the systems and data flow that power those journeys. While journeys are broken down by customer persona, the core of the role is technical: tracing how events, triggers, and data move between systems—CDP, CRM/ESP, loyalty, app, and POS—at each stage, building and QA'ing journeys within orchestration platforms, and ensuring tracking and tagging capture the...