Director, Freemium Growth Marketing & Acquisition

Gen Digital · USA - New York, US

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Role Overview This role owns the engine that drives customer acquisition across the current Freemium product – Avast, AVG, Avira & CCleaner. You are accountable for how the business performs today: hitting acquisition targets, running go-to-market for product features and enhancements, owning strategies to balance customer growth & revenue, capturing seasonal demand, and continuously improving performance across paid, earned, and owned channels for the entire porfolio with a...