Customer Growth Manager
For years, account-based marketing at Fresh Prints has been built around campaigns. We identify an opportunity, launch a program, measure the results, and rebuild the approach the following year. That is no longer enough. Our highest-value accounts should not be managed as a series of campaigns. They need a long-term growth strategy: a clear view of which accounts deserve disproportionate investment, what will materially change their value, and how Fresh Prints should serve,...